Wholesaler under pressure, manufacturer searching

The wholesaler is under pressure. Increasingly, we are being approached by manufacturers or importers. This is especially true in markets where margins and volumes are declining, or by new entrants who are not able to secure shelf space in retail.

The supply chain with the traditional wholesaler is coming under pressure due to the relatively high contribution required by the wholesaler. Meanwhile, many manufacturers have their own Sales & Marketing teams in the market, and the wholesaler only becomes active once demand has already been created. With today’s (online) tools, it is also easier for manufacturers/importers to reach the end customer directly. Where this often becomes challenging is in fine-grained distribution.


Hageman provides the wholesale functionAs a fulfilment provider, we have all the disciplines in-house that a standard wholesaler also has. However, because we work with a dedicated customer team, you gain more control over your market. We can operate as a wholesaler, meaning the purchasing, stocking, distribution, and invoicing of your goods. In addition, we offer the possibility of integrating with your webshop, giving you real-time insight into the entire order process


.Dedicated customer careTo handle your customer inquiries — by phone, email, or chat — we can train one or more customer care representatives on your product or service. We can also initiate marketing activities, such as direct mail campaigns or outbound telemarketing. In this way, we can help execute your marketing plan together with you.If you recognize yourself in the above and would like to discuss the possibilities, click on contact and we will get in touch with you immediately.