"For Friso, the globally recognized and trusted baby nutrition brand, we act as the online wholesaler. This allows traditional supermarkets to be bypassed and products to be sold directly to the end customer. Fewer intermediaries mean higher margins. We function as both wholesaler and logistics partner.
For example, through the Bol.com shop we reach consumers in the Netherlands and Belgium with a smooth and reliable ordering process. Thanks to our seamless IT integration with Bol.com, orders are processed automatically and shipped immediately. Our fulfilment services ensure that every order arrives at the customer quickly, safely, and carefully packaged
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In addition, we provide full customer care and support within the Bol.com environment. Questions about products, orders, and deliveries are handled quickly, carefully, and professionally. As a wholesaler, we manage the entire purchasing and sales process, including all financial options: buying on account, payment via a PSP, or direct debit, applicable throughout Europe.
Our clients no longer have to deal with thousands of small transactions. Hageman takes responsibility for the entire process: from inventory management and order processing to invoicing.
Our strength lies in reliability, efficiency, and customer-focused service—exactly what aligns with a quality brand like Friso. This ensures that parents always receive their trusted Friso products on time and delivered with the utmost care.



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